This inspiring, generously illustrated guide to data visualization empowers graphic designers and visual professionals to harness data as a creative medium for both discovery and communication. Drawing from studio-tested practices and grounded in visual communication theory, the book offers practical tools in perception, structure, visual grammar, metaphor, narrative strategy, using AI and ethical considerations. It is an essential resource for communication designers and visual thinkers who want to create data visualizations that are intentional, engaging, accessible and human-centered.