Set in 2025, Luke steps in to help a young woman getting harassed in a club, only to be brutally beaten up for his troubles, before a video of his heroics goes viral and he becomes a role model to millions. It should be a happy ending, but Luke soon tires of being labelled a "Decent Man" and after a drunken online rant, where he declares that "he will no longer be dating women", he unwittingly starts a male empowerment movement. Now aided by Vaughan 2Lose, a middle-aged podcaster, he founds Mithras, while media mogul, Alex McDonald and self-styled conscience of London, Jake O'Callaghan join forces to plot his downfall. Despite this, armies of men now follow Luke's new creed of "emotional self-sufficiency freed from the constraints of the female gaze" and after "No women February" and "The Summer of Bruv", it seems that Mexit (male exit) is fast becoming the new reality and 200,000 years of romance may be coming to an end. Or is it? Conspiracies, bomb plots and an accidental orgy all follow, while a chance meeting in the street causes further complications until Luke reaches a final conclusion.