When Jay Frankston was a child, Christmas felt like a big party he wasn't invited to. Jay is Jewish, and Christmas was everyone else's holiday. Santa came down Jay's chimney only in dreams, so when Jay had a family of his own, he decided to give his children what he had longed for Christmas. He played Santa for his kids for three years, yet something was still missing. He offered his services to orphanages and children's hospitals, but was down. Then he was given access to some of the thousands of letters written to Santa Claus by kids, letters that languished on the post office floor every year. Jay sent a telegram: GOT YOUR LETTER. WILL BE AT YOUR HOUSE ON CHRISTMAS DAY. SANTA. On Christmas he dressed in his Santa costume and drove to the houses, handing toys out to the youngsters.