A winning business owner/entrepreneur, will need to be familiar and adept at many marketing skills and will have to execute a whole host of winning strategies. Absolutely none of them require you to have the skills of a brain surgeon, as they are all just common sense. There is no mystique. All you need is the will to survive, the determination to win, the application to ensure everything that should happen does happen and the discipline to oversee the whole operation personally. The only other requirement is a tool to guide you. You will find within the pages of 40 Ways 2 Win At Marketing most, if not all of the strategic marketing advice necessary to get a new business up and running or to turn an existing business into a winner. Designed with only 102 easy-to-read pages, simple to understand and light on the pocket financially, this book can be read in a couple of hours or so and will make an ideal travelling companion for those who are aiming to improve their working lives and their lifestyle. Once it has been read and you are motivated to act, the relevant chapters that you need to refer to further, are well identified and easily located. Because the book has been written by someone who has a proven track record of running a winning enterprise for the last 20 years by using some very clever marketing strategies, created a world class Brand and won more than 20 business awards and who is recognised by UK Trade and Industry as an achiever, the book will also be useful as an aid for those students who are involved with Marketing and Business Studies. The chapters are readily identifiable by their Titles, have a short precise about the subject in the shaded Intro-Box and are individualised to cover that subject only. In most towns and cities there are local government agencies and town council backed organisations, that are specifically set up to help small and medium sized businesses, by providing free advice on all aspects of business operation including Marketing. The local Chamber of Commerce in your area will also be ready to help with some good advice. You may be surprised just how much help there is available and usually initial consultations are FREE. The 40 Ways 2 Win series covers all of the strategies you will need and gives you some hints and tips about what sort of further help you should be requesting from Service Providers, to help you on your Winning Way.