The 1970s is remembered as a decade of punk rock, the 'Winter of Discontent', 'Bloody Sunday' and 'The Female Eunuch'. The iconic images of the '70s, from the break-up of the Beatles to the striking Merseyside graveyard diggers and mountains of municipal rubbish in Leicester Square, provide a glimpse into the extraordinary contrasts of the decade. Britain in the 1970s has been painted as a country in crisis, but the country also experienced huge positive social and cultural shifts, with the blossoming of modern feminism, the Gay Liberation Front, and the establishment of the Commission for Racial Equality. The high street enjoyed the impact of new technology and new brands, and global travel was brought within the reach of many. Here the authors reassess a decade rich in continuities and contrasts from different national and local perspectives.