This visual and textual reader documents the first iteration of 11"x17": an on-going project that examines and challenges the fashion industry¿s prevailing value systems and proposes new methods of production. Through contributions by Lynn Berger, Pascale Gatzen, Ruby Hoette, Alexandra Landré and José Teunissen it explores some of the questions that lie at the heart of the project. Photography of renowned Dutch Photographers Blommers / Schumm elegantly plays the fashionable in portraying these garments model-worn.
What constitutes a clothing collection? To whom does a piece of clothing belong? What is the relationship between a fashion brand¿s collection and the contents of the average wardrobe? What does it mean to cut into a garment? What happens when a piece of clothing
consists of parts of multiple brands?

Merging the analytical with a hands-on process Van Joolen¿s work investigates the current fashion system exploring and proposing new models of production and presentation. She did an MFA Fashion Design and Society at Parsons The New School for Design NYC after which she participated in projects and exhibited worldwide. Whilst conducting her research, she lectures at the Gerrit Rietveld Academy in Amsterdam and Goldsmiths, University of London.

Photographic contributions: by Blommers / Schumm and Gert Jan van Rooij

Text contributions:
Lynn Berger
Pascale Gatzen
Ruby Hoette
Alexandra Landré
José Teunissen

EDITOR:
Ruby Hoette and Elisa van Joolen