Due to inflation caused by"Quantitative Easing" this book has been reduced by 50%. "Joe is a national treasure I'm a marketing expert and cite Joe King as a great example of a very clever artistic person who understands well how to put together the marketing puzzle pieces so he can earn a living solely as a creator of joy and insight. Cartoonist Joe King's indie books are part of his overall positioning (branding) as an illustrator, cartoonist, book designer and marketing producer. His syndicated cartoon strip is published in California newspapers, his caricatures are treasured artwork..." -Bruce Batchelor/Agio Publishing