Cantitate/Preț
Produs

Zucked: Waking Up to the Facebook Catastrophe

De (autor)
Notă GoodReads:
en Limba Engleză Carte Paperback – 07 Feb 2019

This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.

If you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't.

Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face.

And then comes Brexit and the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, Facebook's leaders still duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travellers who share his concerns, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly – to our public health and to our political order.

Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. This is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.

Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Carte Paperback (2) 8909 lei  Economic 13-24 zile +782 lei  6-10 zile
  HarperCollins Publishers – 07 Feb 2019 8909 lei  Economic 13-24 zile +782 lei  6-10 zile
  Penguin Books – 05 Feb 2019 11430 lei  Economic 10-16 zile +967 lei  1-2 săpt.
Carte Hardback (2) 10165 lei  Economic 13-24 zile +1009 lei  6-10 zile
  HarperCollins Publishers – 07 Feb 2019 10165 lei  Economic 13-24 zile +1009 lei  6-10 zile
  Penguin Books – 05 Feb 2019 14526 lei  Economic 2-4 săpt. +1145 lei  12-19 zile

Preț: 8909 lei

Puncte Express: 134

Preț estimativ în valută:
1782 2005$ 1541£

Carte disponibilă

Livrare economică 03-14 mai
Livrare express 26-30 aprilie pentru 1781 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780008319007
ISBN-10: 0008319006
Pagini: 336
Dimensiuni: 154 x 234 x 32 mm
Greutate: 0.44 kg
Editura: HarperCollins Publishers