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Zero to 100,000

De (autor) ,
Notă GoodReads:
en Limba Engleză Carte Paperback – November 2011
Zero to 100,000 is the first practical social media guide specifically designed for millions of small businesses who want fast results without complexity or high cost. The easy how-to reference for all aspects of social media, it rewards each reader with a uniquely personalized journey to success. Packed with case studies, tips, tricks, user tools, and hard-won secrets, this book guides readers through quickly building a social medial presence that will improve customer satisfaction and profitability. You will learn how to:
  • Employ "listening" devices such as Google Alerts and Twitter Search
  • Use simple tools to track competitors and uncover your unique advantage
  • Create a "test" presence across several social networks
  • Get involved in existing dialogues, establish an online persona, and build trust
  • Define goals, objectives, and values - and reflect them in social media conversations
  • Rapidly source ideas and foster innovation
  • Avoid the mistake of "talking without listening"
  • Become your own "social architect"
  • Supercharge any company's presence through cross-platform promotion
  • And much more
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Specificații

ISBN-13: 9780789748003
ISBN-10: 0789748002
Pagini: 204
Dimensiuni: 152 x 226 x 15 mm
Greutate: 0.36 kg
Editura: Que