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YouTube for Business: Online Video Marketing for Any Business (Que Biz-Tech)

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Notă GoodReads:
en Limba Engleză Carte Paperback – 2011
Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features
  • Includes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix
  • Includes 4 new chapters that cover the newly added business-related features on You Tube.
  • In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com
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Specificații

ISBN-13: 9780789747266
ISBN-10: 078974726X
Pagini: 289
Dimensiuni: 154 x 228 x 17 mm
Greutate: 0.42 kg
Ediția: 2nd revised edition.
Editura: Que
Seria Que Biz-Tech

Locul publicării: Indianapolis, United States

Cuprins

I. Marketing Your Business Online with YouTube
1. How YouTube Can Help You Market Your Business
2. Developing Your YouTube Marketing Strategy
3. Tips for Producing More Effective YouTube Videos
II. Producing Your YouTube Videos
4. Understanding Audio/Video Technology
5. Shooting Webcam Videos
6. Shooting Semi-Pro Videos
7.Shooting Professional Videos
8. Editing and Enhancing Your Videos
III. Managing Your YouTube Videos
9. Uploading Your Videos to YouTube
10. Annotating and Linking Your Videos
11. Establishing Your YouTube Channel
12. Leveraging the YouTube Community
13. Incorporating YouTube Videos on Your Own Website
IV. Working with YouTube Video Blogs
14. Managing a Video Blog
15. Integrating Text Blogs and Video Blogs
V. Promotion and Monetization
16. Tracking Performance
17. Marketing Your YouTube Videos
18. Optimizing Your Videos for Search
19. Advertising Your YouTube Videos
20. Generating Revenues from Your YouTube Videos

Caracteristici noi

YouTube for Business, 2nd Edition, is updated with 50 additional pages to cover YouTube's new business-related features. These new features include:
" High-definition widescreen videos
" Updated channel pages
" Video annotations and links
" Promoted videos -- PPC advertising on YouTube for business videos
In addition, YouTube for Business, 2nd Edition covers the latest video hardware, software, and accessories, and will be updated with relevant and practical advice for business videos. Also new are the five business profiles that end each section, focusing on successful YouTube marketers.
New chapters:
10. Annotating and Linking Your Videos
New chapter that discusses YouTube's new video annotations feature, which enables producers to overlay pop-up text, links, and other items on their videos -- and how to use this feature to create more effective videos
11. Establishing Your YouTube Channel
New chapter that discusses how to create and customize an effective YouTube channel for your business; updated to cover YouTube's latest channel redesign
18. Optimizing Your Videos for Search
New chapter that discusses SEO techniques for your YouTube videos, to help them place higher in YouTube's search results, as well as in traditional web searches from Google and other search engines
19. Advertising Your YouTube Videos
New chapter discusses YouTube's new Promoted Videos pay-per-click video advertising, and how to use it to promote your videos on the YouTube site

Textul de pe ultima copertă

YouTube s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones. That s where this book comes in. The valuable information and advice in "YouTube for Business "help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company s website without breaking your marketing budget. In this updated second edition of "YouTube for Business, "you learn how to Develop a YouTube marketing strategy Decide what types of videos to produce Shoot great-looking YouTube videos on a budget Edit and enhance your videos Create a brand presence with your YouTube channel Produce more effective YouTube videos Promote your videos on the YouTube site Link from your videos to your website with Call-to-Action Overlays"

Notă biografică

Michael Miller is a successful and prolific author. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience. Mr. Miller has written more than 80 nonfiction books over the past two decades, with more than a million copies in print. His books for Que include YouTube 4 You, Making a Living from Your eBay Business, Tricks of the eBay Business Masters, and Googlepedia: The Ultimate Google Resource. You can email Mr. Miller directly at youtube4business@molehillgroup.com. His website is at www.molehillgroup.com, his YouTube channel is at www.youtube.com/user/trapperjohn2000, and his Video Blogging for Business video blog is at businessvideoblog.blogspot.com.