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Youtility: Why Smart Marketing is About Help not Hype

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Notă GoodReads:
en Limba Engleză Carte Hardback – 27 Feb 2014

The difference between helping and selling is just two letters
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

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Specificații

ISBN-13: 9781591846666
ISBN-10: 1591846668
Pagini: 240
Dimensiuni: 145 x 216 x 21 mm
Greutate: 0.34 kg
Ediția: New.
Editura: Penguin Books
Colecția Portfolio Penguin
Locul publicării: London, United Kingdom

Notă biografică

Jay Baer is a marketing keynote speaker, consultant, and digital marketing pioneer. He has consulted for more than 700 brands since 1994, including 30 of the Fortune 500. In addition to Youtility, he's co-author of the social business transformation book, The NOW Revolution. Baer runs the popular Convince & Convert blog, and is host of the weekly Social Pros podcast.