You Can't Make Money From a Dead Planet: The Sustainable Method for Driving Profits

Autor Mark Shayler
en Limba Engleză Paperback – 3 oct 2023

Learn how to make your business more sustainable while not sacrificing growth, profits and innovation.

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ISBN-13: 9781398612020
ISBN-10: 1398612022
Pagini: 288
Dimensiuni: 131 x 198 x 20 mm
Greutate: 0.32 kg
Editura: Kogan Page

Notă biografică

Mark Shayler


Section - ONE: What? What is happening? Problems and opportunities; Chapter - 01: Where are we?; Chapter - 02: How did we get here?; Section - TWO: Why to do it?; Chapter - 03: Opportunities; Chapter - 04: Now for the good news; Section - THREE: How to do it?; Chapter - 05: Methods to follow; Chapter - 06: Avoiding the pitfalls of green-washing, romancing and green-cocking; Section - FOUR: Who?; Chapter - 07: The good, the bad and the ugly; Section - FIVE: When?; Chapter - 08: How, where and when to start?; Chapter - 09: Where are we going?; Chapter - 10: Conclusions


Doing good is no longer a luxury or a 'nice to have', it's a necessity. While businesses, both big and small, have undoubtedly caused the majority of our environmental and sustainability problems, they are also the only thing that can solve these issues at scale. You Can't Make Money from a Dead Planet looks at the challenges we face and shows how business need to change in order to be the driver of the solution.

Bestselling author and sustainability strategist, Mark Shayler explains why there is no contradiction between being profitable and doing the right thing for the planet and doing the right thing for your customers. Providing the insights, the enthusiasm and the tools to align your business with sustainability, it blends explanations of the challenges that we face, with stories from those business that have excelled in sustainability including Ford, McDonalds, Google, Bacardi and PROPERcorn. Exploring current sustainability approaches and trends including net-zero, circular economy, ESG, B-Corps, zero waste and environmental management systems, You Can't Make Money From a Dead Planet explains, debunks and helps you navigate the sustainable agenda while growing your business.