Words That Work – Communicate Your Purpose, Your Profits and Your Performance

Chapter - 01: Creating a Company of Truth Tellers; Chapter - 02: Setting the Right Hurdle Height; Chapter - 03: Getting Others to Cooperate; Chapter - 04: Creative Internal Communications; Chapter - 05: Customers at the Heart of Your Company; Chapter - 06: It's a Lovely Day for a Moonshot; Chapter - 07: How to Love Your Anger and Other Emotions; Chapter - 08: Taking the Boredom Out of Your Board of Directors; Chapter - 09: Turning Investor and Media Interactions to Your Advantage; Chapter - 10: Creating Your Perfect Executive Launch; Chapter - 11: Creating Your Playbook for Success;

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Based on scenarios and conversations from CEOs, business leaders and senior executives from world leading companies, Words That Work give leaders the playbook for successful communications.

When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations.

Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But Words That Work does more than that. It calls on leaders to challenge the 'usual' business conversations. Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.