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When Sparks Fly: Harnessing the Power of Group Creativity

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Notă GoodReads:
en Limba Engleză Paperback – February 2005
Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."
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ISBN-13: 9781591397939
ISBN-10: 1591397936
Pagini: 256
Ilustrații: Illustrations
Dimensiuni: 140 x 208 x 20 mm
Greutate: 0.23 kg
Editura: Harvard Business Review Press
Locul publicării: United Kingdom

Notă biografică

Dorothy Leonard is the William J. Abernathy Professor of Business Administration, Emerita, at Harvard Business School. Walter Swap is the former Dean of The Colleges and Professor of Psychology at Tufts University. They are co-authors of Wellsprings of Knowledge (HBSP, 1998, 10,726 std) and the forthcoming Deep Smarts and are respected experts on innovation. Their books have been well-reviewed.