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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

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en Limba Engleză Hardback – 16 Sep 2005
A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.
Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
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ISBN-13: 9780071408677
ISBN-10: 0071408673
Pagini: 240
Ilustrații: Illustrations
Dimensiuni: 158 x 234 x 20 mm
Greutate: 0.48 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării: United States