Web Marketing All–in–One For Dummies

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en Limba Engleză Paperback – 26 Jul 2012
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how.
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ISBN-13: 9781118243770
ISBN-10: 1118243773
Pagini: 944
Ilustrații: Illustrations
Dimensiuni: 208 x 226 x 50 mm
Greutate: 1.71 kg
Ediția: 2nd Edition
Editura: Wiley
Locul publicării: Hoboken, United States

Public țintă

About the market: Forrester Research reports that advertisers currently spend $34 billion on Internet marketing efforts, about 19% of total marketing budgets. They predict that number will grow to over $76 billion by 2016 and claim 35% of budgets. That growth would put spending on Internet marketing efforts equal to or beyond what is spent on television advertising. Who are we targeting: This book targets professional full–time marketers as well as professionals who have a marketing role in their job. It offers broad coverage of the topic, putting the spotlight on eight core topics that all marketers can apply to their online efforts.