Wally Olins: The Brand HandbookDe (autor) Wally Olins
en Limba Engleză Carte Hardback – 02 Jun 2008
This is an essential buy for everyone in advertising, marketing and business
• An ultra-simple guide to all one needs to know about brands and branding
• Subdivided into clearly defined sections, with case-study examples and ‘take away’ questions for anyone considering their own branding project.
• Wide spectrum of brands and branding programmes covered: examples include Apple in the US, Mitsubishi in Japan, Repsol in Spain, Daimler in Germany and Lloyd’s in the UK.
• Features over 100 illustrations showing logos, advertisements and other hard-hitting requirements of corporate commerce.
• Essential reading for anyone in advertising, marketing or business, and anyone setting up a company of their own.
Ilustrații: 120 illustrations, 93 in colour
Dimensiuni: 176 x 228 x 17 mm
Greutate: 0.50 kg
Editura: Thames & Hudson
Locul publicării: United Kingdom