Visual Merchandising and Display: Best Practices for Window Displays and Store Designs: Design de spații comerciale/ magazine
Autor Silvia Bellien Limba Engleză Paperback – 21 feb 2020
Preț: 193.69 lei
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Specificații
ISBN-10: 8417656065
Pagini: 240
Ilustrații: 680 Illustrations, unspecified
Dimensiuni: 212 x 297 x 20 mm
Greutate: 0.93 kg
Editura: Hoaki Books S.L.
Seria Design de spații comerciale/ magazine
Descriere
This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help visual merchandisers to plan the best strategy to the consumer's attention.