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Using Linkedin

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en Limba Engleză Carte Paperback – July 2010
Using LinkedIn is a customized, media-rich learning experience designed to help new users master LinkedIn quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to LinkedIn. This book is fully integrated with an unprecedented collection of online learning resources: online video, screencasts, podcasts, and additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream LinkedIn users need to know. This practical, approachable coverage guides you through mastering LinkedIn topics including: " Creating a profile that achieves targeted goals " Finding jobs, consulting opportunities, and clients on LinkedIn " Recruiting job candidates " Developing a streamlined approach for managing contacts " Customizing LinkedIn for maximum effectiveness " Using LinkedIn Answers and Groups for research and marketing " Extending the power of LinkedIn with applications and tools " Becoming a LinkedIn service provider " Accessing LinkedIn from mobile devices " Advertising on LinkedIn
  • Practical, approachable coverage that completely flattens the LinkedIn learning curve
  • Tightly integrated with online video, screencast tutorials, podcasts, and more: the total learning experience for new LinkedIn users
  • For professionals interested in LinkedIn, but who don't have a lot of time to spend on developing their network and mastering networking best practices
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Specificații

ISBN-13: 9780789744593
ISBN-10: 0789744597
Pagini: 288
Dimensiuni: 153 x 226 x 18 mm
Greutate: 0.40 kg
Ediția: 1
Editura: Que
Locul publicării: Indianapolis, United States

Cuprins

Introduction
Chapter 1 Introducing LinkedIn
Understanding the Power of LinkedIn
    Understanding the Key to Success on LinkedIn
    Understanding LinkedIn Account Types
    Exploring LinkedIn Premium Accounts
Signing Up for LinkedIn
Finding Your Way Around LinkedIn
    Exploring the LinkedIn Home Page
    Navigating LinkedIn
Chapter 2 Creating Your LinkedIn Profile
Exploring LinkedIn Profiles
    Creating a Profile That Generates Results
    Achieving Profile Completeness
Creating a Basic Profile
    Adding Positions
    Adding Educational Information .
    Adding Websites and Other Information .
    Integrating Your LinkedIn Account with Twitter .
    Customizing Public Profiles .
    Adding Profile Summaries .
    Adding Personal Information .
    Specifying Contact Settings .
    Adding Profile Photos .
    Reordering Sections on Your LinkedIn Profile .
    Viewing Your Profile .
Chapter 3 Developing Your LinkedIn Network .
Developing a Connection Strategy .
Building Your Network .
    Importing Webmail Contacts .
    Importing Contacts from Desktop Email Programs .
    Connecting with Colleagues .
    Connecting with Classmates .
    Connecting with Others on LinkedIn .
    Connecting with People Not on LinkedIn .
Responding to Connection Invitations .
Managing Your Connections .
    Removing Connections .
    Exporting Connections .
    Viewing Your Network Statistics .
Chapter 4 Customizing Your LinkedIn Experience .
Customizing LinkedIn on the Account & Settings Page .
    Customizing Profile Settings .
    Customizing Email Notification Settings .
    Customizing Home Page Settings .
    Subscribing to RSS Feeds .
    Subscribing to Network Updates .
    Subscribing to LinkedIn Answers .
    Customizing Group Invitation Settings .
    Customizing Your LinkedIn Personal Information .
    Customizing Your Privacy Settings .
    Customizing Your LinkedIn Network Options .
Chapter 5 Maintaining Your LinkedIn Profile .
Keeping Your Profile Current .
Posting Updates .
    Posting an Update .
    Managing Your Updates .
    Commenting On an Update .
Updating Your Profile .
Promoting Your Profile on the Web .
Creating Profiles in Other Languages .
Printing and Downloading Your Profile .
Chapter 6 Communicating with Your LinkedIn Network .
Understanding Your LinkedIn Network .
    Understanding LinkedIn Messages, InMail, and Introductions .
    Understanding Your Contact Options .
Managing Your Inbox .
Sending and Managing Messages .
    Sending Messages .
    Reading and Replying to Messages .
Sending InMail .
Requesting and Managing Introductions .
    Maximizing the Power of LinkedIn Introductions .
    Requesting Introductions .
    Managing Introduction Requests .
Chapter 7 Searching for People on LinkedIn .
Performing Quick Searches .
Searching for People .
    Narrowing People Search Results .
    Performing Advanced People Searches .
    Saving People Searches .
    Using Advanced Search Techniques .
Using the Profile Organizer .
    Saving Profiles to the Profile Organizer .
    Managing Profiles in the Profile Organizer .
Chapter 8 Saving Time with LinkedIn Tools .
Understanding LinkedIn Tools .
Installing and Using the LinkedIn Firefox Browser Toolbar .
    Using the LinkedIn Firefox Browser Toolbar .
    Sharing Web Pages with LinkedIn Members .
Installing and Using the LinkedIn Internet Explorer Toolbar .
Installing and Using JobsInsider .
Installing and Using the Outlook Toolbar .
Creating LinkedIn Email Signatures .
Installing and Using the Google Toolbar Assistant .
Chapter 9 Searching for Jobs .
Attracting Recruiters and Hiring Managers .
Searching Job Postings
    Viewing Job Postings .
    Using Advanced Job Search Techniques .
Applying for Jobs .
Finding Recruiters and Hiring Managers .
Upgrading to a Job Seeker Premium Account .
Chapter 10 Managing LinkedIn Recommendations .
Understanding LinkedIn Recommendations .
Requesting Recommendations .
    Managing Recommendation Requests .
    Responding to Recommendation Requests .
    Accepting Recommendations .
Making Recommendations .
Managing Recommendations .
    Managing Received Recommendations .
    Managing Sent Recommendations .
Chapter 11 Recruiting Job Candidates .
Understanding LinkedIn’s Recruitment Options .
Posting Jobs on LinkedIn .
Working with Job Credits .
Searching for Job Candidates .
Performing Reference Searches .
Using LinkedIn Talent Advantage .
Chapter 12 Enhancing Your Profile with LinkedIn Applications .
Understanding LinkedIn Applications .
Choosing the Right Applications .
Adding Applications .
Adding the Blog Link Application .
Adding the Box.net Files Application .
Adding the Company Buzz Application .
Adding the Google Presentation Application .
Adding the Huddle Workspaces Application .
Adding the My Travel Application .
Working with Polls .
    Creating Free LinkedIn Polls .
    Creating Paid LinkedIn Polls .
    Viewing the Results of Your Polls .
    Browsing and Answering Polls .
Adding the Reading List by Amazon Application .
Adding the SAP Community Bio Application .
Adding the SlideShare Presentations Application .
Adding the Tweets Application .
Adding the WordPress Application .
Adding and Managing LinkedIn Events .
Removing Applications .
Chapter 13 Participating in LinkedIn Groups .
Understanding LinkedIn Groups .
Joining Groups .
Managing Your Groups .
    Viewing Your Groups .
    Managing Group Display Order .
    Managing Group Settings .
    Viewing Group Updates .
    Viewing Group Members .
    Sharing Information About Groups .
    Leaving a Group .
Participating in Group Discussions .
    Adding Comments to a Discussion .
    Starting Discussions .
Viewing and Submitting News Articles .
    Viewing News Articles .
    Adding Discussion Comments to News Articles .
    Posting News Articles .
Using a Group’s Jobs Discussion Board .
    Viewing Job Postings .
    Adding Comments to Job Postings .
Posting Jobs on the Jobs Discussion Board .
Creating and Managing Your Own Groups .
    Creating Groups .
    Managing Your Group .
Chapter 14 Using LinkedIn Answers .
Exploring LinkedIn Answers .
Answering and Managing Questions .
    Finding Open Questions to Answer .
    Searching LinkedIn Answers by Keyword .
    Answering Questions .
    Managing Your Answered Questions .
Asking and Managing Questions .
    Asking Questions .
    Managing Your Questions .
    Rating Answers to Your Questions .
Chapter 15 Using LinkedIn Service Providers .
Understanding Service Providers .
Searching for Service Providers .
    Recommending Service Providers .
Requesting Service Provider Recommendations .
Responding to Service Provider Recommendation Requests .
Chapter 16 Creating a Company Profile .
Understanding LinkedIn Company Profiles .
Searching Company Profiles .
    Searching Company Profiles by Company Name .
    Searching Company Profiles by Keyword .
Adding Company Profiles .
    Associating Employees with a Company Profile .
    Editing Company Profiles .
Chapter 17 Advertising on LinkedIn .
Understanding LinkedIn Advertising Options .
Working with LinkedIn DirectAds .
Managing Your DirectAds .
Chapter 18 Accessing LinkedIn via Mobile Devices .
Using LinkedIn Mobile .
Using the LinkedIn iPhone Application .
Using LinkedIn on Your Blackberry .
Using LinkedIn on Your Palm Pre .
 
 
9780789744593   TOC   6/14/2010
 

Notă biografică

Patrice-Anne Rutledge is a business technology author and consultant who specializes in teaching others to maximize the power of new technologies such as social media and online collaborationPatrice is a long-time LinkedIn member and social networking advocate who uses LinkedIn to develop her business, find clients, recruit staff, and much moreHer other books from Pearson Education include Sams Teach Yourself LinkedIn in 10 Minutes and The Truth About Profiting from Social Networking. She can be reached through her website at www.patricerutledge.com