User Experience Design: A Practical Playbook to Fu el Business Growth

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en Limba Engleză Paperback – 04 Jul 2022

Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't - with their wallets. Organizations realize they need to adapt quickly but don't know how or where to start. In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.

You'll discover: Why putting users at the center of strategy leads to an almost unfair competitive advantage Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable Common shortfalls that prevent organizations from reaping the value of experience design 27 proven "plays" from the UXReactor playbook to put concepts into practice Game planning examples to execute at different levels of an organization A comprehensive and practical book for everyone involved in the transformation - business leaders, design leaders, product managers, engineers, and designers - User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.

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ISBN-13: 9781119829201
ISBN-10: 1119829208
Pagini: 320
Dimensiuni: 212 x 256 x 18 mm
Greutate: 0.62 kg
Editura: Wiley
Locul publicării: Hoboken, United States


Part 1 - Play to win Chapter 1 CASE STUDY OF ALTEDUKATION Going digital is not the sole determinant of great outcomes Chapter 2 INTRODUCTION Merging roles of business, technology, and design Chapter 3 THE USER EXPERIENCE PROBLEM Understanding this problem is half the battle Chapter 4 EXPERIENCE VALUE CHAIN Creating business value by solving the user experience problem Chapter 5 BUSINESS INSANITY Doing the same thing and expecting a different result Chapter 6 TWO CASE STUDIES OF EXPERIENCE TRANSFORMATION Learning from the leaders Chapter 7 GETTING THE SYSTEM RIGHT Implementing four elements of a winning system Chapter 8 MINDSETS OF A USER-CENTRIC ORGANIZATION What can we learn from a 15th century polymath Chapter 9 THE EXPERIENCE DESIGN PROCESS Creating a structure that facilitates success Chapter 10 GETTING THE RIGHT PEOPLE RIGHT Aligning skills, roles, and personnel in a user-centric organization Chapter 11 THE TRANSFORMATION STARTS WITH YOU Preparing yourself to lead the charge Part 2 27 PLAYS TO PRACTICE Chapter 12 HOW TO NAVIGATE THE PLAYBOOK Creating your own learning journey based on your intent Chapter 13 HOW TO READ A PLAY Understanding the mindful way of getting to your intent Chapter 14 USER EMPATHY PLAY How do I develop enough understanding to truly empathize with my user? Chapter 15 INTRODUCTION - EXPERIENCE STRATEGY Building the right scaffolding for a user-centric organization Chapter 16 CULTURE DESIGN PLAY How do I foster a user-first organizational environment? Chapter 17 SHARED EMPATHY PLAY How do I grow the collective empathy of my organization? Chapter 18 EXPERIENCE ECOSYSTEM PLAY How do I build a seamless experience for the user across the entire ecosystem? Chapter 19 EXPERIENCE ROADMAP PLAY How do I create a roadmap centered around the experience of a user? Chapter 20 EXPERIENCE VISION PLAY How do I create an experience vision that activates my organization? Chapter 21 HIRING PLAY How do I hire Experience Practitioners? Chapter 22 CAREER LADDER PLAY How do I enable Experience Practitioners to grow professionally in their careers? Chapter 23 EXPERIENCE TRANSFORMATION PROGRAM PLAY How do I build a robust program around Experience Transformation? Chapter 24 INTRODUCTION - USER RESEARCH INSIGHTS Building and activating the portfolio of insights Chapter 25 PICKING A RESEARCH METHOD PLAY How do I know which method to use to gather insights? Chapter 26 RESEARCH RECRUITMENT PLAY How do I recruit the right participants for user research? Chapter 27 RESEARCH QUALITY PLAY How do I ensure rigor in my user research? Chapter 28 EXPERIENCE METRICS PLAY How do I measure the success and quality of my user's experience? Chapter 29 INSIGHTS CURATION PLAY How do I consolidate and leverage research insights? Chapter 30 USER RESEARCH PROGRAM PLAY How do I run an effective research program? Chapter 31 INTRODUCTION - PRODUCT THINKING Building a system to identify, prioritize and coordinate the right problems Chapter 32 EXPERIENCE BENCHMARKING PLAY How do I define baseline and "best-in-class" product experiences? Chapter 33 EXPERIENCE DESIGN BRIEF PLAY How do I align for success at the beginning of the design phase? Chapter 34 DESIGN PROBLEMS AND OPPORTUNITIES PLAY How do I decide what are the right problems to solve? Chapter 35 PRODUCT EXPERIENCE PLANNING PLAY How do I ensure the delivery of a great product experience? Chapter 36 CROSS-FUNCTIONAL COLLABORATION PLAY How do I collaborate across the organization to drive seamless and informed product experience design? Chapter 37 PRODUCT THINKING PROGRAM PLAY How do I catalyze great product experiences? Chapter 38 INTRODUCTION - EXPERIENCE DESIGN DOING Building an effective "solutioning" rhythm in your organization Chapter 39 WORKFLOW DESIGN PLAY How do I systematically optimize and design experiences? Chapter 40 DETAILED DESIGN PLAY How do I hone in on effective and quality designs? Chapter 41 EXPERIENCE DESIGN REVIEW PLAY How should an experience design review be run? CHAPTER 42 DESIGN SYSTEM PLAY How do I build and scale experience designs with high consistency and quality? CHAPTER 43 DESIGN QUALITY ASSURANCE (QA) PLAY How do I test the quality of the delivered vs. engineered experience designs? CHAPTER 44 EXPERIENCE DESIGN DOING PROGRAM PLAY How do I run an effective Experience Design Doing Program? Part 3 Gametime Chapter 45 A BUSINESS LEADER'S GAME PLAN Contrasting the journey of two leaders in different business contexts Chapter 46 A DESIGN LEADER'S GAME PLAN Two journeys: Mature bv.d vs. Immature bv.d Chapter 47 A DESIGN PRACTITIONER'S GAME PLAN A journey of a successful experience strategist Chapter 48 A NEWBIE PRACTITIONER'S GAME PLAN The successful transition of an architect and a communication major Chapter 49 A DESIGN COLLABORATOR'S GAME PLAN A product manager and an engineers journey to becoming awesome collaborators Chapter 50 THE EXPERIENCE PRACTITIONER'S MANIFESTO A practitioner's commitment to designing an awesome user experience Chapter 51 THE LEADING BY EXPERIENCE MANIFESTO - A leader's commitment to driving business value through user experience design INDEX