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Understanding the Business Environment

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en Limba Engleză Paperback – 02 Jul 2009
Rev. ed. of: Understanding organisational context. 2nd ed. 2004.
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Specificații

ISBN-13: 9780273708148
ISBN-10: 0273708147
Pagini: 440
Ilustrații: illustrations
Dimensiuni: 189 x 242 x 23 mm
Greutate: 0.85 kg
Ediția: Nouă
Editura: Pearson Education
Locul publicării: Harlow, United Kingdom

Notă biografică

Claire Capon is Senior Lecturer at Staffordshire University Business School. She is also author of another Pearson textbook: Understanding Strategic Management (2008).

Cuprins

List of case studies
Preface
Teaching with this book
Guided tour of the book
Acknowledgements
1 The external environment
2 The composition of the external environment
3 The competitive environment
4 Inside organisations
5 Culture and organisations
6 Organisational behaviour
7 Human resource management
8 Marketing
9 Operations management
10 Finance
11 Managing knowledge and innovation
12 Stakeholders, governance and ethics
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