Understanding Strategic Management
Autor Anthony E. Henryen Limba Engleză Paperback – 15 mar 2018
formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. Making use of chapter maps and learning objectives to guide students through the complexities of the subject, the author conveys the realities of strategic management through a diverse selection of international and contemporary examples. "Strategy in Focus" boxes use examples from popular media to
show how strategic management issues appear in the headlines we read every day. A longer, integrated "Case Example" closes every chapter, tying in multiple strategic challenges that affect businesses of all kinds. Review and discussion questions then encourage students to be critical of the material
and to evaluate its strengths and weaknesses. Students may extend their learning with additional material available in the online resources. Written by the author, Extension Material is broken up by chapter. Unique "Working through Strategy" materials give students opportunities to practice essential techniques such as PEST analysis and
scenario planning. ONLINE RESOURCES For students:
*Internet exercises
*Glossary
*Extension Material
*Working through Strategy
*Multiple-choice questions
*Additional recommended resources For lecturers:
*Test bank
*Further case material
*Answers to discussion questions
*PowerPoint slides
*Figures and tables from the book
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Specificații
ISBN-13: 9780199662470
ISBN-10: 0199662479
Pagini: 376
Dimensiuni: 189 x 247 x 18 mm
Greutate: 0.79 kg
Ediția:3
Editura: Oxford University Press
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom
ISBN-10: 0199662479
Pagini: 376
Dimensiuni: 189 x 247 x 18 mm
Greutate: 0.79 kg
Ediția:3
Editura: Oxford University Press
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom
Descriere
Understanding
Strategic
Management
is
the
ideal
introduction
to
strategy
for
students
on
one-semester
courses
who
require
an
informative
yet
practical
approach.
The
book's
four-part
structure
defines
the
concept
of
strategy,
before
using
the
overarching
strategic
framework
of
analysis,
formulation,
and
implementation
to
show
how
strategy
can
be
used
to
develop
a
sustainable
competitive
advantage
in
business.Making
use
of
chapter
maps
and
learning
objectives
to
guide
students
through
the
complexities
of
the
subject,
the
author
conveys
the
realities
of
strategic
management
through
a
diverse
selection
of
international
and
contemporary
examples.
Strategy
in
Focus
boxes
use
examples
from
popular
media
to
show
strategic
management
issues
at
work
in
the
headlines
we
read
every
day.
A
longer,
integrated
Case
Example
closes
every
chapter
tying
in
multiple
strategic
challenges
that
affect
businesses
largeand
small,
public
and
private.
Review
and
discussion
questions
then
encourage
students
to
be
critical
of
the
material
and
juxtapose
alternative
concepts
and
frameworks
to
evaluate
their
strengths
and
weaknesses.
With
the
book
succinct
and
accessible
by
design,
students
may
extend
their
learning
with
additional
material
available
in
the
online
resources.
Written
by
the
author
to
build
seamlessly
on
the
book,
Extension
Material
is
signposted
from
every
chapter,
providing
further
depth
on
a
specific
topic
where
required.
As
the
tools
of
analysis
underlie
formulation
and
implementation,
unique
Working
through
Strategy
materials
give
students
opportunities
to
practice
essential
techniques
such
as
PESTanalysis
and
scenario
planning
themselves.
The
rounded
approach,
extensive
examples,
and
additional
resources
make
this
book
the
most
complete,
balanced,
and
accessible
introduction
for
students
taking
their
first
steps
into
strategic
management.This
book
is
accompanied
by
a
suite
of
online
resources:For
students:
Internet
exercisesGlossaryExtension
MaterialWorking
through
StrategyMultiple-choice
questionsAdditional
recommended
resourcesFor
lecturers:Test
bankFurther
case
materialAnswers
to
discussion
questionsPowerPoint
slidesFigures
and
tables
from
the
book
Recenzii
'Globally
relevant,
multi-platform,
accessible
content
-
just
right
for
those
seeking
a
solid
foundation
in
Strategic
Management.'
-
Joanna
Townend,
University
of
Leeds
'Consise and manageable... bringing the subject to life with highly relevant and interesting cases.' - Dr Raymond Loohuis, University of Twente
'Consise and manageable... bringing the subject to life with highly relevant and interesting cases.' - Dr Raymond Loohuis, University of Twente
Notă biografică
Anthony
E.
Henry
worked
as
a
Market
Analyst
for
HSBC
in
central
London
before
joining
the
university
sector.
He
has
experience
working
for
public
and
private
sector
organisations,
including
Arthur
Andersen.
He
has
also
counted
traffic
for
a
firm
of
transport
consultants,
worked
in
a
soap
factory,
and
taught
strategy
in
the
UK
and
Germany
to
global
managers
working
for
a
FTSE-100
organization.
He
has
worked
as
a
Senior
Lecturer
in
Strategic
Management.
He
recently
spent
seven
years
updating
his
business
experience
by
working
as
a
senior
manager
in
a
medical
company
before
returning
to
the
university
sector.
His
appreciation
of
the
business
environment
is
used
to
enhance
student
understanding
of
the
theory
and
practice
of
strategy.
Anthony
currently
teaches
strategy
to
undergraduate
and
MBA
students
at
Aston
University's
Business
School.