Truth Be Told – How Authentic Marketing and Communications Wins in the Purposeful Age
Autor John O`brien, David Gallagheren Limba Engleză Hardback – 2 apr 2021
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 224.43 lei 22-36 zile | +15.47 lei 5-11 zile |
| Kogan Page – 2 apr 2021 | 224.43 lei 22-36 zile | +15.47 lei 5-11 zile |
| Hardback (1) | 453.89 lei 43-57 zile | |
| Kogan Page – 2 apr 2021 | 453.89 lei 43-57 zile |
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Specificații
ISBN-13: 9781398600188
ISBN-10: 1398600180
Pagini: 264
Dimensiuni: 165 x 240 x 25 mm
Greutate: 0.55 kg
Editura: Kogan Page
ISBN-10: 1398600180
Pagini: 264
Dimensiuni: 165 x 240 x 25 mm
Greutate: 0.55 kg
Editura: Kogan Page
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Cuprins
Chapter - 00: Introduction; Chapter - 01: The world - what you need to know; Chapter - 02: The truth - what we mean by it; Chapter - 03: The why - understanding the context of truth and purpose; Chapter - 04: The where - finding truthful purpose in business; Chapter - 05: The way - how your culture is key; Chapter - 06: The how - audiences and stories; Chapter - 07: The what - understanding your channels; Chapter - 08: The wow - how to measure success; Chapter - 09: Activate NOW;