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Total Relationship Marketing

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Notă GoodReads:
en Limba Engleză Paperback – 29 May 2008
A powerful and in-depth analysis of modern relationship marketing, the third edition of Gummesson's seminal title consolidates its major contribution to marketing thought internationally and represents what is still a unique perspective. Highly informative, practical in style, and packed with fully updated examples and cases from real companies, it is an essential resource for both undergraduate and postgraduate students. The third edition benefits from improved features to help students, including questions for discussion and end-of-chapter summaries.
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Specificații

ISBN-13: 9780750686334
ISBN-10: 0750686332
Pagini: 376
Ilustrații: 1, black & white illustrations
Dimensiuni: 188 x 241 x 25 mm
Greutate: 0.75 kg
Ediția: Revizuită
Editura: BUTTERWORTH HEINEMANN

Public țintă

Primary: Final year undergraduate marketing options (BA Business Studies etc); BA Business & Marketing; Specialist postgraduate marketing & management; MBA;
Secondary: Practitioners