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Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

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en Limba Engleză Carte Hardback – 16 May 2017
Proven strategies for staying top of mind with your audience—from Inc.com’s #1 content marketing company
What do all successful businesses have in common? They’re the first name that comes to mind when people think about their particular market. How do companies achieve this? By developing habits and strategies that focus on building meaningful relationships and delivering value consistently, day in and day out.
In Top of Mind, the cofounder of a leading content marketing company shows you how to create business opportunities by occupying the space at the top of your audience’s minds—and keeping it there. This groundbreaking book explains how consumer needs and expectations have changed and what this shift means for readers interested in building a brand—whether you’re a leader in marketing engaging potential customers, a VP of sales bringing in new business, or a director of HR who’s recruiting the best talent in the industry. It provides effective ways to establish trust and foster connections; maintain transparency and consistency; identify and clearly communicate the “why” behind the message; and create processes to make that message part of a brand’s DNA.
Maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call.
 
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Specificații

ISBN-13: 9781260011920
ISBN-10: 1260011925
Pagini: 208
Dimensiuni: 163 x 236 x 18 mm
Greutate: 0.41 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării: United States

Cuprins

Foreword
Acknowledgments
Introduction
1: How Your Consumers Are Changing
2: What Consumers Are Looking for in Brands They Trust
3: Building Relationships by Helping Others
4: Being Transparent and Likable
5: Remaining Consistent and Boosting Familiarity
6: Broadcasting Your Message Through Content
7: My Journey
8: The Golden Rule of Communication
9: Beyond the Marketing Department
10: Populating All Stages of the Consumer Journey Through Strategic Distribution
Resource Library
Notes
Index