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The Value of Business Analytics – Identifying the Path to Profitability

Autor E Stubbs
en Hardback – 28 iul 2011
Practical guidance for managers for getting projects started-and presenting the results when the project's done This book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. * Provides a plan for the execution of a successful business analytics program * Reveals how to communicate the value of a project once it's done * Presents an integrated framework for communicating the value of business analytics Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization.
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Specificații

ISBN-13: 9781118012390
ISBN-10: 1118012399
Pagini: 336
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.54 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

CFOs, CMOs, CIOs, business managers

Cuprins


Notă biografică

EVAN STUBBS is the Regional Product Manager for Analytics at SAS Australia/New Zealand. A key champion for innovation and improvement, he advises organizations across multiple industry sectors and assists companies in achieving best practice in analytics. He has successfully applied analytics in a highly varied range of situations, from implementing an analytics-based policy planning toolkit within a large government department to creating the vision, market specifications, and demand forecasts for a concept car.

Descriere

TURN YOUR CHALLENGES INTO SUCCESSES LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace.