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The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time

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en Limba Engleză Carte Paperback – 16 Sep 2014

The Definitive Guide to Twitter Success Fully Updated and Expanded

FEATURING new statistics, strategies, and case studies
You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!
Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way.
Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you:
  • Secrets to building influence on Twitter
  • The formula behind every Twitter business success
  • 22 ways to build an audience who wants to connect with you
  • Content strategies, time savers, and useful tips
  • 20 ways to use Twitter as a competitive advantage
Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!
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Specificații

ISBN-13: 9780071841153
ISBN-10: 0071841156
Pagini: 224
Dimensiuni: 140 x 201 x 10 mm
Greutate: 0.26 kg
Ediția: 2. Auflage.
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării: United States

Cuprins

Introduction
PART 1: Immersion
Chapter 1 Discovering the Tao of Twitter
Chapter 2 The Tao of Twitter in Action
Chapter 3 The Tao Explained
Chapter 4 The Business Benefits of Twitter
Chapter 5 Tao 1: Finding Your Tribe
Chapter 6 Tao 2: Providing Meaningful Content
Chapter 7 Tao 3: Authentic Helpfulness
Chapter 8 Unraveling Twitter
Chapter 9 #Hashtag-mania
Chapter 10 Lists -- The Key to Twitter Sanity
Chapter 11 Twitter Time-Savers
Chapter 12 Balancing Personal and Professional
PART 2: ADVANCED CONCEPTS
Chapter 13 Next steps
Chapter 14 Becoming a Top Cat on Twitter Chats
Chapter 15 The Awesome Power of Twitter Search
Chapter 16 Advertising on Twitter
Chapter 17 25 Ideas to Toast Your Competition
Chapter 18 Tao Power: Putting It All Together
Acknowledgements
About the Author