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The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

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Notă GoodReads:
en Limba Engleză Carte Hardback – 18 Feb 2011
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.
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Specificații

ISBN-13: 9780470979846
ISBN-10: 0470979844
Pagini: 264
Ilustrații: Illustrations
Dimensiuni: 152 x 237 x 20 mm
Greutate: 0.54 kg
Editura: Wiley
Locul publicării: Chichester, United Kingdom

Public țintă

  • Business development managers in sports federations, arts organisations, and non–profits
  • /Mid level management of major companies with a portfolio of sponsorships
  • New employees in smaller firms inheriting an existing sponsorship portfolio
  • Local, regional and national young professionals, marketing, communications, and business studies students need an up to date overview of best practice sponsorship seen from both sides to serve them as they learn a new job or prepare to enter the job market.
  • Government departments and QUANGO′s
  • Undergraduate and post–graduate students.