The Social Media Manifesto

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en Limba Engleză Carte Hardback – 04 Dec 2012
The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
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Carte Paperback (1) 13144 lei  Economic 5-7 săpt. +7884 lei  10-18 zile
  Palgrave Macmillan UK – 2013 13144 lei  Economic 5-7 săpt. +7884 lei  10-18 zile
Carte Hardback (1) 39390 lei  Economic 5-7 săpt. +4382 lei  10-18 zile
  Palgrave Macmillan UK – 04 Dec 2012 39390 lei  Economic 5-7 săpt. +4382 lei  10-18 zile

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ISBN-13: 9781137271419
ISBN-10: 1137271418
Pagini: 180
Ilustrații: Illustrations
Dimensiuni: 140 x 216 x 16 mm
Greutate: 3.31 kg
Ediția: 2013
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării: London, United Kingdom


'Fantastic analyses of real issues in the world of Social. Jed has gone beyond the obvious to dig deep into areas that many do not attempt to. I will ask every marketer to give it a serious read. This book is made of real tangible thinking, not of material that is meant to attract eye-balls via catchy headlines in a tech blog.' - Asad ur Rehman, Director Global Media Innovations, Unilever
'This is the must have book for any CMO. Those businesses who really understand how to evolve into being a truly social business will be those who can lead a march on their competitors by really capturing true customer trust and loyalty - the holy grail for any seasoned marketer. This book is an invaluable tool to help you navigate your way around just how to build the business of the future - where customer and innovation are at the heart of their success.' -Peter Markey, Chief Marketing Officer, RSA Group
'Anyone concerned about the future of their business should read this book. Hallam is extremely well read and has packed almost a decade of experience into his five years in agency life. His wisdom defies his youth. He brings clear thinking as a digital native and a member of Generation Z to the impact of social technologies on business. It will leave you wanting more.' - Stephen Waddington, Author of Brand Anarchy and editor of Share This