The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social SalesDe (autor) Paul Marsden, Paul Chaney
en Limba Engleză Carte Paperback – 16 Jan 2013
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY."The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency
Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.
Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".
- The power of social utility
- The appeal of social gifting
- The importance of social curation
- The role of social status
- The value of social intelligence