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The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

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Notă GoodReads:
en Limba Engleză Carte Paperback – September 2012

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency
Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.
Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".
  • The power of social utility
  • The appeal of social gifting
  • The importance of social curation
  • The role of social status
  • The value of social intelligence
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Specificații

ISBN-13: 9780071802024
ISBN-10: 0071802029
Pagini: 186
Ilustrații: black & white illustrations
Dimensiuni: 152 x 226 x 15 mm
Greutate: 0.27 kg
Editura: McGraw-Hill
Colecția McGraw-Hill Professional
Locul publicării: United States

Notă biografică

Paul Marsden, PhD, is a consumer psychologist with the advertising group WPP and specializes in digital technology, brand communication, and shopper marketing.
Paul Chaney provides Internet marketing, social media, and social commerce consulting to small- and medium-sized businesses, agencies, and nonprofit organizations.