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The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

De (autor) Jonah Lehrer
Notă GoodReads:
en Limba Engleză Paperback – 07 Feb 2017
Aleadingbehavioraleconomistrevealsthetoolsthatwillimproveourdecisionmakingonscreens

Officeworkersspendthemajorityoftheirwakinghoursstaringatscreens.Unfortunately,fewofusareawareofthevisualbiasesandbehavioralpatternsthatinfluenceourthinkingwhenwereonourlaptops,iPads,smartphones,orsmartwatches.Thesheervolumeofinformationandchoicesavailableonline,combinedwiththeeaseoftapping"buy,"oftenmakeforpoordecisionmakingonscreens.
InTheSmarterScreen,behavioraleconomistShlomoBenartzirevealsatoolkitofinterventionsforthedigitalage.Usingengagingreaderexercisesandprovocativecasestudies,Benartzishowshowdigitaldesignscaninfluenceourdecisionmakingonscreensinallsortsofsurprisingways.
Forexample:
Youremorelikelytoaddbacontoyourpizzaifyouorderonline.
Ifyoureadthisbookonascreen,yourelesslikelytorememberitscontent.
Youmightbuyanitemjustbecauseitslocatedinascreenhotspot,evenifbetteroptionsareavailable.
Ifyoushopusingatouchscreen,youllprobablyovervaluetheproductyoureconsidering.
Youremorelikelytorememberafactoidlikethisoneifitsdisplayedinanugly,difficult-to-readfont.
Drawingonthelatestresearchondigitalnudging,Benartzirevealshowwecancreateanonlineworldthathelpsusthinkbetter,notworse.FromtheHardcoveredition."
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Specificații

ISBN-13: 9780143108757
ISBN-10: 0143108751
Pagini: 256
Dimensiuni: 136 x 213 x 20 mm
Greutate: 0.22 kg
Editura: Portfolio