The Science of Personal Coaching will teach you professional coaching skills and, at the same time, will treat you as a client by walking you through a life-changing decision of your own. It's like watching a movie about your life, then going "behind the scenes" to see how it's done. Exercises at the end of each chapter involve: your own personal journey of change in some area of life, career, or business; the teaching and practice of essential coaching skills; and gamification of your learning by earning points. Throughout this book, credentialed coach and 24:7 Friend founder, Cyndi McCoy, incorporates international standards of coaching from one of the most reputable coaching organizations in the world - the International Coach Federation (the "ICF"). Some things you will learn and experience in this book include: 1. Clarity and action to make change happen in your own life, business, or career. 2. A repeatable conversation structure to use as a coach in every coaching conversation. 3. A huge list of coaching conversation tools and techniques that change lives. 4. The 10 Coaching Commandments. 5. The 20 Principles of Personal Change. 6. Solutions to a large number of common coaching challenges.