The Routledge Handbook of Strategic Communication

Editat de Derina Holtzhausen, Ansgar Zerfass
Notă GoodReads:
en Limba Engleză Carte Hardback – December 2014

The Routledge Handbook of Strategic Communication provides a comprehensive overview of the field of strategic communication and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The contributions from an international set of authors illustrate the broad arena of scholars doing work in this area. The Handbook focuses on philosophical, theoretical, and applied aspects of strategic communication. The five sections in the volume cover: Conceptual foundations of strategic communication Institutional and organizational dimensions Implementation of strategic communication Domains of practice Outlook for future study Representing the current state of scholarship in strategic communication, this Handbook is essential reading for scholars of all levels working in this area.

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ISBN-13: 9780415530019
ISBN-10: 0415530016
Pagini: 602
Ilustrații: 21 black & white tables, 18 black & white halftones, 19 black & white line drawings
Dimensiuni: 178 x 249 x 38 mm
Greutate: 1.22 kg
Ediția: New.
Editura: Routledge
Colecția Routledge

Notă biografică

Derina Holtzhausen is professor and director of the School of Media and Strategic Communications at Oklahoma State University.
Ansgar Zerfass is professor of strategic communication at the University of Leipzig, Germany, and professor in communication and leadership at BI Norwegian Business School, Oslo, Norway.