Cantitate/Preț
Produs

The Rise and Fall of Mass Marketing (Rle Marketing): St Augustine's Philosophical Arguments for the Human Soul as a Spiritual Substance (Routledge Library Editions: Marketing)

Editat de Richard S. Tedlow, Geoffrey G. Jones
Notă GoodReads:
en Limba Engleză Paperback – 26 Nov 2015
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Paperback (1) 23627 lei  23-35 zile +13166 lei  10-20 zile
  Routledge – 26 Nov 2015 23627 lei  23-35 zile +13166 lei  10-20 zile
Hardback (1) 65505 lei  23-35 zile +39466 lei  10-20 zile
  Routledge – 16 Sep 2014 65505 lei  23-35 zile +39466 lei  10-20 zile

Din seria Routledge Library Editions: Marketing

Preț: 23627 lei

Preț vechi: 30958 lei
-24%

Puncte Express: 354

Preț estimativ în valută:
4548 4811$ 3827£

Carte disponibilă

Livrare economică 10-22 iunie
Livrare express 28 mai-07 iunie pentru 14165 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781138989856
ISBN-10: 1138989851
Pagini: 256
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.36 kg
Editura: Routledge
Seria Routledge Library Editions: Marketing


Notă biografică

Multivolume collection by leading authors in the field