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The Reality Test: Still relying on strategy?

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en Limba Engleză Paperback – 18 Sep 2014
How is it that the most carefully-laid business strategies can go horribly wrong when put into practice? Robert Rowland Smith's answer, based on years of experience in high-level consultancy, is that 'reality eats strategy for breakfast': strategy, based on projections and assuming business is a rational pursuit, can't deal with the messy reality of life. More helpful are these practical questions that can help you plan what to do when your business comes into contact with reality. From learning the lessons of the past (rather than fixating on the future) to finding out what your business is really about, he explains the real-life factors that lead to success or failure. Including many new examples from the front line, from all around the world, The Reality Test will help you establish yourself as more effective and distinctive than your competitors, who follow the same rigid theoretical avenues.Whether you ask 'Are you making enough of your weaknesses?' or 'Are you 100% productive 100% of the time?', it's time to stop living in strategy La-La Land and face reality.
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ISBN-13: 9781781251782
ISBN-10: 1781251789
Pagini: 256
Dimensiuni: 129 x 198 x 20 mm
Greutate: 0.27 kg
Ediția: Main
Editura: Profile
Colecția Profile Books
Locul publicării: London, United Kingdom

Notă biografică

Robert Rowland Smith was for seven years a Prize Fellow of All Souls College, Oxford. He now advises blue-chip companies, teaches at London's School of Life, and writes, among other things, a column on 'life lessons' in the Evening Standard and a regular column in the Sunday Times. He contributes to the Philosophy Bites podcast series and speaks regularly on BBC radio. His books Breakfast with Socrates [9781846682377] and Driving with Plato [978184668360] are also published by Profile and have been widely translated.


By approaching the perennial problems of business through a highly original set of emotionally-charged questions, Smith brings an extraordinary array of insights to the challenges of management and leadership. Brilliant - a tour de force.
Practical, wise and very much based in reality, this book will make anyone running a business a more shrewd, and probably a more successful, leader.
I regard Robert Rowland Smith as simply the most intelligent person I know. After reading this book you will understand why.
The Reality Test cuts through turgid corporate "leadership speak" to get the heart of the matter - it should be required reading for any aspiring leader. If 'Fred the Shred' of HBOS had taken the Reality Test, perhaps we wouldn't be living through the biggest recession since the 1930s.
Robert Rowland Smith asks the practical questions that really matter to business leaders - this book will do more than make you think, it will make you do something
Praise for Driving with Plato:'This is a fascinating and deeply impressive book
Witty, inventive and intelligent
Smith has the suave wit of the professional intellectual.
Not only will this book entertain you, educate you and amuse you, it may very well help you stay younger