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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (Bestsellers cărți Inovație în Business)

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en Limba Engleză Paperback – 16 Sep 2016

Now in paperback—the Wall Street Journal bestseller that reveals the secrets behind Steve Job’s legendary presentations, with a new introduction about his legacy.
Celebrating the inspiring life and vision of Apple’s game-changing CEO, The Presentation Secrets of Steve Jobs has become the essential go-to guide for top-level executives, middle managers, organizational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience.
This is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that anyone can master. You’ll learn how to take charge of a room, create an inspiring brand story, deliver unforgettable moments—and do it powerfully, effortlessly, and effectively.
 

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Specificații

ISBN-13: 9781259835889
ISBN-10: 125983588X
Pagini: 272
Dimensiuni: 168 x 229 x 15 mm
Greutate: 0.34 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Seriile Bestsellers cărți Inovație în Business , Bestsellers cărți despre Apple și Steve Jobs

Locul publicării: United States

Cuprins

Acknowledgments v
Preface    vii
Introduction: How to Be Insanely Great in Front of Any Audience   xi
Act 1: Create The Story      1
Scene1: Plan in Analog           3
Scene 2: Answer the One Question That Matters Most     15
Scene 3: Develop a Messianic Sense of Purpose     27
Scene 4: Create Twitter-Like Headlines    39
Scene 5: Draw a Road Map      49
Scene 6: Introduce the Antagonist        63
Scene 7: Reveal the Conquering Hero     75
Intermission 1: Obey the Ten-Minute Rule        83
Act 2: Deliver the Experience     85
Scene 8: Channel Their Inner Zen       87
Scene 9: Dress Up Your Numbers     105
Scene 10: Use "Amazingly Zippy" Words      113
Scene 11: Share the Stage       127
Scene 12: Stage Your Presentation with Props     137
Scene 13: Reveal a "Holy Shit" Moment      151
Intermission 2: Schiller Learns from the Best        161
Act 3: Refine and Rehearse        165
Scene 14: Master Stage Presence       167
Scene 15: Make it Look Effortless       179
Scene 16: Wear the Appropriate Costume      195
Scene 17: Toss the Script         199
Scene 18: Have Fun      207
Encore: One More Thing       215
Postscript: Steve Jobs by the Book            219
Notes         235
Index          247