The PDMA Handbook of New Product Development, Thir d Edition

Autor KB Kahn
en Limba Engleză Hardback – 29 ian 2013

The completely revised and updated "bible" of new product development

The PDMA Handbook of New Product Development, Third Edition provides a comprehensive, updated picture of what managers need to know today for effective new product development. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process--from idea generation to launch to the end of the product life cycle.

This Third Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes the latest information on advanced and emerging concepts, such as virtual product development, globalization, social networking, and service development.

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ISBN-13: 9780470648209
ISBN-10: 0470648201
Pagini: 504
Ilustrații: Illustrations
Dimensiuni: 163 x 244 x 32 mm
Greutate: 0.79 kg
Ediția:3rd Edition
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Product development professionals including engineers, project managers and business managers in a broad range of industries from heavy manufacturing to the service sector. Plus members of the PDMA and those training for the PDMA Professional Certification Examination using the body of knowledge.


The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA).