The Oxford Handbook of the Digital Economy (Oxford Handbooks)

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en Limba Engleză Carte Hardback – 23 Aug 2012
It offers a blend of theoretical and empirical works that are central to understanding the digital economy. The chapters are presented in four sections, corresponding with four broad themes: 1) infrastructure, standards, and platforms; 2) the transformation of selling, encompassing both the transformation of traditional selling and new, widespread application of tools such as auctions; 3) user-generated content; and 4) threats in the new digital environment. The first section covers infrastructure, standards, and various platform industries that rely heavily on recent developments in electronic data storage and transmission, including software, video games, payment systems, mobile telecommunications, and B2B commerce. The second section takes account of the reduced costs of online retailing that threatens offline retailers, widespread availability of information as it affects pricing and advertising, digital technology as it allows the widespread employment of novel price and non-price strategies (bundling, price discrimination), and auctions, as well as better tar. The third section addresses the emergent phenomenon of user-generated content on the Internet, including the functioning of social networks and open source. Finally, the fourth section discusses threats arising from digitization and the Internet, namely digital piracy, privacy and internet security concerns.
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ISBN-13: 9780195397840
ISBN-10: 0195397843
Pagini: 624
Ilustrații: 28 illustrations
Dimensiuni: 199 x 262 x 36 mm
Greutate: 1.20 kg
Editura: Oxford University Press
Colecția OUP USA
Seria Oxford Handbooks

Locul publicării: New York, United States