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The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business

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en Limba Engleză Paperback – 04 Oct 2011
“Absolutely brilliant. Clayton Christensen provides an insightful analysis of changing technology and its importance to a company’s future success.”
—Michael R. Bloomberg
“This book ought to chill any executive who feels bulletproof —and inspire entrepreneurs aiming their guns.”
Forbes
The Innovator’s Dilemma is the revolutionary business book that has forever changed corporate America. Based on a truly radical idea—that great companies can fail precisely because they do everything right—this Wall Street Journal, Business Week and New York Times Business bestseller is one of the most provocative and important business books ever written. Entrepreneurs, managers, and CEOs ignore its wisdom and its warnings at their great peril.

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Specificații

ISBN-13: 9780062060242
ISBN-10: 0062060244
Pagini: 336
Dimensiuni: 135 x 203 x 19 mm
Greutate: 0.25 kg
Editura: Harper Collins Publishers
Colecția HarperBusiness
Locul publicării: New York, NY, United States

Textul de pe ultima copertă

In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership—or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate.
Focusing on “disruptive technology,” Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator’s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.
Find out:
  • When it is right not to listen to customers.
  • When to invest in developing lower-performance products that promise lower margins.
  • When to pursue small markets at the expense of seemingly larger and more lucrative ones.
Sharp, cogent, and provocative, The Innovator’s Dilemma is one of the most talked-about books of our time—and one no savvy manager or entrepreneur should be without.