The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Autor Maxim Beharen Limba Engleză Hardback – 17 oct 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. InThe Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:
- The New Rules of Social Media
- How to Speak the Language of PR
- Modern PR Skills and Tools
- How to Measure Impact
- The Effect of Total Transparency on Businesses
- International Perspectives on the Media
- The Future of the Industry
Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
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Specificații
ISBN-13: 9781621537151
ISBN-10: 1621537153
Pagini: 312
Ilustrații: 20 BW illustrations
Dimensiuni: 152 x 229 x 30 mm
Greutate: 0.5 kg
Editura: Allworth
Colecția Allworth
ISBN-10: 1621537153
Pagini: 312
Ilustrații: 20 BW illustrations
Dimensiuni: 152 x 229 x 30 mm
Greutate: 0.5 kg
Editura: Allworth
Colecția Allworth
Notă biografică
Maxim
Beharis
a
globally
renowned
public
relations
expert,
entrepreneur,
writer,
and
Harvard
Kennedy
School
graduate.
He
is
the
founder
and
CEO
of
M3
Communications
Group,
Inc.
He
is
the
past
president
of
the
International
Communications
Consultancy
Organisation
(ICCO)
and
is
currently
a
member
of
the
executive
committee.
He
has
been
awarded
many
titles,
among
them
Global
Chairman
of
the
Year
by
the
International
Business
Stevie
Awards
and
Communicator
of
the
Decade by
the
Association
of
Business
Communicators
of
India.
Bulgarian
born
and
grown,
he
considers
himself
a
global
citizen.
Recenzii
“Maxim
Behar
is
one
of
the
most
esteemed
and
famous
PR
experts
of
the
modern
era,
and
this
book
is
bound
to
become
an
indispensable
classic
for
anyone
working
in
or
engaging
with
the
PR
industry.
PR
has
never
been
more
powerful,
but
that
power
needs
to
be
tempered
by
a
constant
emphasis
on
ethical
professionalism
and
by
an
awareness
of
our
impact
on
others.The
Global
PR
Revolutionis
an
unparalleled
tour
d’horizon
of
PR
today
and
in
the
years
to
come.”—Francis
Ingham,
director
general
of
the
Public
Relations
and
Communications
Association
(PRCA)
and
chief
executive
of
International
Communications
Consultancy
Organisation
(ICCO)
“The pace of change in public relations has never been faster. More important, it will never be this slow again. Understanding the forces driving disruption in our business has never been more critical, and Maxim Behar—who has pioneered these forces in many places in the world as a great professional and also as ICCO President—is an excellent guide.”—Paul Holmes, founder and chair, The Holmes Report
“The world is changing. Social media is bringing people together and tearing them apart. It’s hard to know what to believe and who to trust, especially when it comes to the letters ‘PR.’ Enter Maxim Behar. He cuts through the noise and locks in on the signal. He helps us navigate the changes afoot and reminds us that some things—dignity, integrity—remain constant. Best of all, he delivers his message with a light touch that makesThe Global PR Revolutiona pleasure to read.”—Eric Weiner,New York Timesbestselling author ofThe Geography of Bliss
"Behar’s great insight – and business gut instinct – has been to anticipate the merging of advertising, public relations and digital."—Richard Baily, editor, PR Academy
“I just took delivery of your book. Well done - I hope it meets much acclaim. It's certainly a book for our times and our business.”—Adam Benson CEO, Recognition PR (Australia)
“Inspiring, updated, easy to read and full of insights! Maxim Behar shares his great PR and media experience in a book that show us the way to go for such a disruptive industry that is Corporate Communications and PR. He shows important data, cases and crises; and gives great tips! The analysis of top professionals from many different countries is a real present, with different views and experiences from the ‘real’ life in this industry. I strongly recommend this book to read not only one, but several times. And with a great pleasure always.”—Adriana Fernandes Vieira, CEO, InterMídia Comunicação Integrada (Brazil)
“For his bookThe Global PR Revolution, which explores today’s international public relations landscape, Maxim Behar interviewed communications practitioners in 65 countries. His questions focused on the scale of the profession's development in each market, the implications changes have had, and may have in the future.”—Khristo Ayad, Strategic Communications Consultant (Qatar)
“We hear lots of doom and gloom with tales of woe about the future of the public relations industry. We're meant to believe that in today's integrated communications world that PR will be subsumed into other disciplines. In this lengthy book Max Behar draws on his years of experience to explore how the PR industry is changing to meet the challenges of a rapidly changing world. Not only do we benefit from Max's insights and opinions, but he's also gathered the thoughts of 100 influential PR professionals from all around the world (disclaimer, I'm one of them). For some of the questions that Max explores it means you're able to read a diversity of views, which helps provoke you to think harder about the issue.If you're looking for a PR book to help you navigate the choppy waters of changing communications then I'd recommend investing in a copy ofThe Global PR Revolution."—Stuart Bruce, non-executive director, Chartered Institute of Public Relation (CIPR) – (UK)
“The pace of change in public relations has never been faster. More important, it will never be this slow again. Understanding the forces driving disruption in our business has never been more critical, and Maxim Behar—who has pioneered these forces in many places in the world as a great professional and also as ICCO President—is an excellent guide.”—Paul Holmes, founder and chair, The Holmes Report
“The world is changing. Social media is bringing people together and tearing them apart. It’s hard to know what to believe and who to trust, especially when it comes to the letters ‘PR.’ Enter Maxim Behar. He cuts through the noise and locks in on the signal. He helps us navigate the changes afoot and reminds us that some things—dignity, integrity—remain constant. Best of all, he delivers his message with a light touch that makesThe Global PR Revolutiona pleasure to read.”—Eric Weiner,New York Timesbestselling author ofThe Geography of Bliss
"Behar’s great insight – and business gut instinct – has been to anticipate the merging of advertising, public relations and digital."—Richard Baily, editor, PR Academy
“I just took delivery of your book. Well done - I hope it meets much acclaim. It's certainly a book for our times and our business.”—Adam Benson CEO, Recognition PR (Australia)
“Inspiring, updated, easy to read and full of insights! Maxim Behar shares his great PR and media experience in a book that show us the way to go for such a disruptive industry that is Corporate Communications and PR. He shows important data, cases and crises; and gives great tips! The analysis of top professionals from many different countries is a real present, with different views and experiences from the ‘real’ life in this industry. I strongly recommend this book to read not only one, but several times. And with a great pleasure always.”—Adriana Fernandes Vieira, CEO, InterMídia Comunicação Integrada (Brazil)
“For his bookThe Global PR Revolution, which explores today’s international public relations landscape, Maxim Behar interviewed communications practitioners in 65 countries. His questions focused on the scale of the profession's development in each market, the implications changes have had, and may have in the future.”—Khristo Ayad, Strategic Communications Consultant (Qatar)
“We hear lots of doom and gloom with tales of woe about the future of the public relations industry. We're meant to believe that in today's integrated communications world that PR will be subsumed into other disciplines. In this lengthy book Max Behar draws on his years of experience to explore how the PR industry is changing to meet the challenges of a rapidly changing world. Not only do we benefit from Max's insights and opinions, but he's also gathered the thoughts of 100 influential PR professionals from all around the world (disclaimer, I'm one of them). For some of the questions that Max explores it means you're able to read a diversity of views, which helps provoke you to think harder about the issue.If you're looking for a PR book to help you navigate the choppy waters of changing communications then I'd recommend investing in a copy ofThe Global PR Revolution."—Stuart Bruce, non-executive director, Chartered Institute of Public Relation (CIPR) – (UK)