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The Effect of Information Technology on Business and Marketing Intelligence Systems (Studies in Computational Intelligence, nr. 1056)

Editat de Muhammad Alshurideh, Barween Hikmat Al Kurdi, Ra’ed Masa’deh, Haitham M. Alzoubi, Said Salloum
Notă GoodReads:
en Limba Engleză Hardback – 21 Dec 2022
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival.
The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

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Specificații

ISBN-13: 9783031123818
ISBN-10: 3031123816
Ilustrații: X, 590 p. 10 illus. In 2 volumes, not available separately.
Dimensiuni: 155 x 235 mm
Ediția: 1st ed. 2023
Editura: Springer
Colecția Springer
Seria Studies in Computational Intelligence

Locul publicării: Cham, Switzerland

Cuprins

Assessment of the Perception of Usage of Facebook as a Business Tool in SMEs through the Technological Acceptance Model (TAM) and Structural Equation Modeling.- Interdependencies and Integration of Smart Buildings and Smart Cities: A Case of Dubai.- Strategic leadership and its role on implementing public policies in the government departments in Karak Governorate.

Textul de pe ultima copertă

Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival.
The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.


Caracteristici

Recent Research on the Effect of Information Technology on Business and Marketing Intelligence Systems
Demonstrates how technologies influence business operations for ensuring successful institutions survival
Written by experts in the field