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The Design Method: A Philosophy and Process for Functional Visual Communication

Autor Eric Karjaluoto
en Limba Engleză Paperback – 23 aug 2013
The Design Method is a short, functional, relatable book that will help designers clarify their understanding of the nature of design; learn methods for-consistently-creating good design; and find ways to persuade clients to trust in their counsel. It’s not a lofty book. It’s an affordable resource that feels like a sit-down with someone who has real answers to share.
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Specificații

ISBN-13: 9780321928849
ISBN-10: 0321928849
Pagini: 240
Ilustrații: illustrations (black and white)
Dimensiuni: 137 x 203 x 13 mm
Greutate: 0.27 kg
Ediția:New.
Editura: New Riders Publishing

Notă biografică

Eric Karjaluoto is creative director and a founding partner of the creative agency smashLAB. Since 2000, he has helped a broad range of clients including The Vancouver Aquarium, the University of Minnesota, and The Nature Conservancy with their strategic, design, and communication challenges. Eric wrote Speak Human (Outmarket the Big Guys by Getting Personal), and he writes regularly about design at erickarjaluoto.com.

Cuprins

PrefaceIntroduction1. Debunking the Creative Myths 2. Creating Purposeful Design 3. Achieving Order Through Systems 4. Introducing The Design Method 5. Gaining Understanding: The Discovery Stage 6. Determining Course: The Planning Stage 7. Working with Ideas: The Creative Stage 8. Making Design Real: The Application Stage 9. Presenting Work to Clients 10. Bringing Order to Your Practice