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The Curse Of The Mogul: What's Wrong with the World's Leading Media Companies

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en Limba Engleză Carte Paperback – 28 Apr 2011
It's no accident that CEOs of media conglomerates try to conceal their bottom-line performance with empty catchphrases such as 'content is king' and 'media convergence'. For as soon as the glamour and buzzwords are stripped away, it becomes clear that these companies have been unable to deliver the returns of an index fund. The Curse of the Mogul exposes the strategic failures underlying this consistently poor performance. Anyone who has ever wondered what makes Disney, News Corporation, Viacom, NBC, Universal and Time Warner tick will appreciate these enlightening insights.
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Specificații

ISBN-13: 9781591843900
ISBN-10: 1591843901
Pagini: 320
Ilustrații: b/w charts and graphs throughout
Dimensiuni: 140 x 210 x 25 mm
Greutate: 0.30 kg
Editura: Penguin Random House Group
Colecția Portfolio
Locul publicării: New York, United States