The Curse Of The Mogul: What's Wrong with the World's Leading Media Companies

De (autor) , ,
Notă GoodReads:
en Limba Engleză Carte Paperback – 28 Apr 2011
It's no accident that CEOs of media conglomerates try to conceal their bottom-line performance with empty catchphrases such as 'content is king' and 'media convergence'. For as soon as the glamour and buzzwords are stripped away, it becomes clear that these companies have been unable to deliver the returns of an index fund. The Curse of the Mogul exposes the strategic failures underlying this consistently poor performance. Anyone who has ever wondered what makes Disney, News Corporation, Viacom, NBC, Universal and Time Warner tick will appreciate these enlightening insights.
Citește tot Restrânge

Preț: 10137 lei

Puncte Express: 152

Preț estimativ în valută:
2028 2268$ 1789£

Carte disponibilă

Livrare economică 10-24 iunie
Livrare express 06-14 iunie pentru 1788 lei

Preluare comenzi: 021 569.72.76


ISBN-13: 9781591843900
ISBN-10: 1591843901
Pagini: 320
Ilustrații: b/w charts and graphs throughout
Dimensiuni: 140 x 210 x 25 mm
Greutate: 0.30 kg
Editura: Penguin Random House Group
Colecția Portfolio
Locul publicării: New York, United States