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The Crm Project Management Handbook

De (autor)
Notă GoodReads:
en Limba Engleză Paperback – 2006
Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.
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Specificații

ISBN-13: 9780749438982
ISBN-10: 0749438983
Pagini: 240
Dimensiuni: 159 x 233 x 13 mm
Greutate: 0.34 kg
Editura: Kogan Page
Locul publicării: United Kingdom

Recenzii

"Required reading for all operational managers." -- Dr Alain Michael, Head of Worldwide Clinical Safety and Pharmacovigilance, Serono International, Geneva

Notă biografică

Michael Gentle