Cantitate/Preț
Produs

The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites

Autor Maslen Andy
en Limba Engleză Paperback – 11 feb 2010
Its OK knowing the theory, but when its 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed
Citește tot Restrânge

Preț: 8875 lei

Puncte Express: 133

Preț estimativ în valută:
1700 1842$ 1458£

Carte disponibilă

Livrare economică 19 aprilie-03 mai
Livrare express 04-10 aprilie pentru 2201 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780462099743
ISBN-10: 0462099741
Pagini: 224
Ilustrații: Illustrations
Dimensiuni: 168 x 208 x 20 mm
Greutate: 0.31 kg
Editura: Marshall Cavendish
Locul publicării:United Kingdom

Notă biografică

Andy Maslen has spent 22 years in the business communication and information industry. As a professional copywriter and writing coach, he works with leading organisations to help them build sales and profits using the written word. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury