The Business of Event Planning: Behind–the–Scenes Secrets of Successful Special Events

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Notă GoodReads:
en Limba Engleză Hardback – 17 Sep 2002

Practical tools and expert advice for professional event planners

Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.

Its comprehensive coverage includes: how to prepare winning proposals, and how to understand them if you are the client; how to determine management fees; negotiating contracts; safety issues; designing events in multicultural settings; and new technology that makes operations more efficient (such as online registration and response management, database project management tools). The book also includes practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.

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ISBN-13: 9780470831885
ISBN-10: 047083188X
Pagini: 320
Ilustrații: Ill.
Dimensiuni: 168 x 235 x 25 mm
Greutate: 0.65 kg
Editura: Wiley
Locul publicării: Hoboken, Canada

Public țintă

Event planners: corporate, consultants, not–for–profit, fundraising
Meeting planners
Marketing professionals
Corporate communications professionals
Public relations firms and incentive houses
Industry associations (e.g., Meeting Planners International, Society of Government Meeting Professionals, Society of Incentive and Travel Executives)

Notă biografică

Judy Allen is highly regarded as an expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning production company that specializes in consulting on strategic event design, as well as in designing, producing, and orchestrating special events worlwide. Judy has created special events in over thirty countries for up to 2,000 guests at a time. She has designed and produced memorable events such as Michael Eisner's theatrical premiere for Disney's Beauty and the Beast, and coordinated Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. The events she has done range from very exclusive VIP events to multimillion-dollar, multimedia extravaganzas such as new car product launches. Judy has been involved not only in event design, but also in multimedia stage production and show flow. Judy is the author of Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events (John Wiley & Sons, 2000). She has written a series of weekly columns on event planning for the New York Post Page, and is a frequent contributor to industry publications such as Meetings and Incentives Magazine. Judy Allen can be reached at


Preface Acknowledgements Chapter 1: The Strategic Planning of Event Design External Objectives Internal Objectives Day One Client Itinerary Day Two Client Itinerary Day Three Client Itinerary Day Four Client Itinerary Day Five Client Itinerary Day Six Client Itinerary Day Seven Client Itinerary Chapter 2: Preparing the Proposal The Proposal Request The Qualification Meeting The Proposal Proposal Preparation: The Initial Steps Making Contact With Key Suppliers Proposal Preparation Chapter 3: The Body of the Proposal Cover Letter Destination Review Transportation Requirements Hotel Information Day-by-Day Detailed Itinerary Grid Cost Summary Sheet Detailed Program Inclusions Program Options and Enhancements Company Profile References Backup Material Brining It All Together Chapter 4: Management Fees Four Types of Fees Chapter 5: Contractual Negotiations With Suppliers Negotiating With Suppliers Chapter 6: Client Contracts The Three Rules of Contracts Areas Covered in the Client Contract Payment Liability and Responsibility Dates and Other Details Food and Beverage Hazards Technical Riders and Other Requirements Doing Your Homework Chapter 7: Safety and Security Travel Information Checklists for Out of Town Events Ensuring Client Safety Other Safety Issues New Areas of Consideration for Safety and Security Chapter 8: Event Planning Technology Tools and Emerging Trends Event Planning Technology Options Chapter 9: Multicultural and Foreign Event Planning Local Customs, Protocol and Etiquette Religious Beliefs Local Cultural and Political Matters Chapter 10: Event and Program Branding Establishing a Brand The Branded Image Program Branding The Branding Commitment Protecting the Client's Image and Standards Chapter 11: Conclusion Appendix Sample Proposal/Senior Management Sample Proposal/Incentive Sales Group Index