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The Business of Changing the World

Autor Marc Benioff, Carlye Adler
en Limba Engleză Hardback – 16 oct 2006
How companies can make the world a better place while enhancing their own corporate cultureWhen Marc Benioff founded salesforce.com, he had a vision to change the model for philanthropic giving. In just five years, in addition to touching thousands of lives, his employees are happier and more fulfilled and his communities are loyal to the brand. In The Business of Changing the World, Benioff, along with 19 other exceptional leaders, share their untold stories of how their companies are making a real difference' and how any other company can do the same.
Through their compelling tales, they reveal how giving back to the community creates a win-win situation for both businesses and the public.
Key features
  • This is the first book of its kind that shows any company how to start a philanthropy program and how that program can help spark performance, boost morale, and heighten brand recognition
    • Readers hear directly from the CEOs who are leading the way in this effort, such as Jim Donald, CEO of Starbucks; Craig Barrett, chairman of Intel; Laura Scher, chairperson of Working Assets; and Akinobu Kanasugi, vice chairman of the board of NEC Corporation
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    Specificații

    ISBN-13: 9780071481519
    ISBN-10: 0071481516
    Pagini: 297
    Dimensiuni: 158 x 234 x 26 mm
    Greutate: 0.63 kg
    Editura: McGraw Hill Education
    Colecția McGraw-Hill
    Locul publicării:United States

    Cuprins

    Foreword by Charles H. Moore
    Introduction by mMarcBenioff
    A Family Tradition: Hasbro
    Why Give: Alan Hassenfeld
    Delivering on its Legacy: UPS
    RemerbRememberingasey: Mike Eskew
    How to Make Boots and Save the World: Timberland
    A Sharing of Strength:Jeff Swartz
    A Direct Approach: Dell
    The Return of Leading Responsibility: Michael Dell & Kevin Rollins
    Managing the most Important Assets: Citizens Bank
    Living by Our Credo: Larry Fish
    Giving Back in the Good Times and the Bad: Levi Strauss & Co.
    Profits Through Principles: Phil Marineau
    A Transferring of Skills: The Milken Institute
    An Investment in Human Capital: Michael Milken
    Ingredients for Success: Safeway
    Making a Difference-An Ingredient of Life: Steve Burd
    Healthy Choices: GlaxoSmithKline
    Going Beyond Commercial Transactions:Jean-Pierre Garnier
    Predicting--and Changing--the Future: Intel
    Teach to the Future: Craig Barrett
    Serving the People: Starbucks
    Guided by Principles: Jim Donald
    Connecting the Company to the Community: Cisco Systems
    Building Networks in the Community: John Morgridge
    Building Hospitality in our Communities: Carlson Companies
    Founding Fathers: Marilyn Carlson Nelson
    Leading CSR in Japan: NEC
    Empowered by the Community: Akinobu Kanasugi
    Creating Forums for Change: World Economic Forum
    Sustainable Capitalism: Klaus Schwab
    The Everyday Philanthropist: Working Assets
    Consumerism with a Conscience: Laura Scher
    Revolutionizing How We Give Back: Revolution
    A Hybrid Approach to Business and Philanthropy: Steve Case
    Witness to the World: Peter Gabriel
    A Voice for the Voiceless: Peter Gabriel
    Acknowledgements

    Notă biografică

    McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide