The Business of Changing the World
Autor Marc Benioff, Carlye Adleren Limba Engleză Hardback – 16 oct 2006
Through their compelling tales, they reveal how giving back to the community creates a win-win situation for both businesses and the public.
Key features
- Readers hear directly from the CEOs who are leading the way in this effort, such as Jim Donald, CEO of Starbucks; Craig Barrett, chairman of Intel; Laura Scher, chairperson of Working Assets; and Akinobu Kanasugi, vice chairman of the board of NEC Corporation
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Specificații
ISBN-13: 9780071481519
ISBN-10: 0071481516
Pagini: 297
Dimensiuni: 158 x 234 x 26 mm
Greutate: 0.63 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States
ISBN-10: 0071481516
Pagini: 297
Dimensiuni: 158 x 234 x 26 mm
Greutate: 0.63 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States
Cuprins
Foreword by Charles H. Moore
Introduction by mMarcBenioff
A Family Tradition: Hasbro
Why Give: Alan Hassenfeld
Delivering on its Legacy: UPS
RemerbRememberingasey: Mike Eskew
How to Make Boots and Save the World: Timberland
A Sharing of Strength:Jeff Swartz
A Direct Approach: Dell
The Return of Leading Responsibility: Michael Dell & Kevin Rollins
Managing the most Important Assets: Citizens Bank
Living by Our Credo: Larry Fish
Giving Back in the Good Times and the Bad: Levi Strauss & Co.
Profits Through Principles: Phil Marineau
A Transferring of Skills: The Milken Institute
An Investment in Human Capital: Michael Milken
Ingredients for Success: Safeway
Making a Difference-An Ingredient of Life: Steve Burd
Healthy Choices: GlaxoSmithKline
Going Beyond Commercial Transactions:Jean-Pierre Garnier
Predicting--and Changing--the Future: Intel
Teach to the Future: Craig Barrett
Serving the People: Starbucks
Guided by Principles: Jim Donald
Connecting the Company to the Community: Cisco Systems
Building Networks in the Community: John Morgridge
Building Hospitality in our Communities: Carlson Companies
Founding Fathers: Marilyn Carlson Nelson
Leading CSR in Japan: NEC
Empowered by the Community: Akinobu Kanasugi
Creating Forums for Change: World Economic Forum
Sustainable Capitalism: Klaus Schwab
The Everyday Philanthropist: Working Assets
Consumerism with a Conscience: Laura Scher
Revolutionizing How We Give Back: Revolution
A Hybrid Approach to Business and Philanthropy: Steve Case
Witness to the World: Peter Gabriel
A Voice for the Voiceless: Peter Gabriel
Acknowledgements
Introduction by mMarcBenioff
A Family Tradition: Hasbro
Why Give: Alan Hassenfeld
Delivering on its Legacy: UPS
RemerbRememberingasey: Mike Eskew
How to Make Boots and Save the World: Timberland
A Sharing of Strength:Jeff Swartz
A Direct Approach: Dell
The Return of Leading Responsibility: Michael Dell & Kevin Rollins
Managing the most Important Assets: Citizens Bank
Living by Our Credo: Larry Fish
Giving Back in the Good Times and the Bad: Levi Strauss & Co.
Profits Through Principles: Phil Marineau
A Transferring of Skills: The Milken Institute
An Investment in Human Capital: Michael Milken
Ingredients for Success: Safeway
Making a Difference-An Ingredient of Life: Steve Burd
Healthy Choices: GlaxoSmithKline
Going Beyond Commercial Transactions:Jean-Pierre Garnier
Predicting--and Changing--the Future: Intel
Teach to the Future: Craig Barrett
Serving the People: Starbucks
Guided by Principles: Jim Donald
Connecting the Company to the Community: Cisco Systems
Building Networks in the Community: John Morgridge
Building Hospitality in our Communities: Carlson Companies
Founding Fathers: Marilyn Carlson Nelson
Leading CSR in Japan: NEC
Empowered by the Community: Akinobu Kanasugi
Creating Forums for Change: World Economic Forum
Sustainable Capitalism: Klaus Schwab
The Everyday Philanthropist: Working Assets
Consumerism with a Conscience: Laura Scher
Revolutionizing How We Give Back: Revolution
A Hybrid Approach to Business and Philanthropy: Steve Case
Witness to the World: Peter Gabriel
A Voice for the Voiceless: Peter Gabriel
Acknowledgements
Notă biografică
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide