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The Brand Gym, Second Edition – A Practical Workout to Gain and Retain Brand Leadership

Autor DM Taylor
en Hardback – 16 apr 2010
This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times.
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Specificații

ISBN-13: 9780470686195
ISBN-10: 0470686197
Pagini: 260
Ilustrații: Illustrations
Dimensiuni: 189 x 235 x 16 mm
Greutate: 0.64 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Marketing Directors, other marketers, brand managers and assistants, design and advertising agencies, branding students.

Notă biografică

David Taylor and David Nichols are Managing Partners of the brandgym, a network of senior brand coaches that help teams to create a clear brand vision and the action plans to turn this into growth. Clients include SAB Miller, Tesco, Unilever, Cadbury, Coca-Cola, T-Mobile, Kerry Foods and RSA Insurance. Taylor has been named one of the world's 50 leading marketing thinkers by the CIM. He is the author of three other brandgym books published by John Wiley: Brand Stretch, Brand Vision and Where's the Sausage? He also writes brandgymblog.com, one of Europe's top 10 branding blogs. David started his career in brand management with P&G before doing an MBA at INSEAD. He then started and grew the Paris office of Added Value, where he met David Nichols. david@thebrandgym.com David Nichols is a leading expert on innovation and the author of the brandgym book Return on Ideas - a practical guide to making innovation pay, in addition to Brands & Gaming published by Palgrave Macmillan. He started his career at OC&C Strategy consultants, moving on to the marketing consultancy Added Value where he was Managing Director of Australia and then the UK. He has a first class degree in Aerospace Engineering from Bristol University and is an aerobatic pilot in his spare time. davidn@thebrandgym.com

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