The Book Publishing Industry
Autor Albert N. Greco, Jim Milliot, Robert M. Whartonen Limba Engleză Hardback – 13 aug 2013
This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry. A Companion Website features PowerPoints on market structure and editorial processes as well as bibliographies and up-to-date industry statistics.
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Specificații
ISBN-13: 9780415887250
ISBN-10: 0415887259
Pagini: 504
Ilustrații: 111 tables and 41 halftones
Dimensiuni: 165 x 229 x 30 mm
Greutate: 0.82 kg
Ediția:Revizuită
Editura: Routledge
ISBN-10: 0415887259
Pagini: 504
Ilustrații: 111 tables and 41 halftones
Dimensiuni: 165 x 229 x 30 mm
Greutate: 0.82 kg
Ediția:Revizuită
Editura: Routledge
Cuprins
Chapter 1 Book Publishing: An Introduction
Chapter 2 New Title Output, Book Categories and Prices, Economic Data, Sales, Returns, and the Channels of Distribution
Chapter 3 The Development of Modern Book Publishing Companies: History and Analysis
Chapter 4 Business Operations
Chapter 5 The Editorial Process
Chapter 6 Editors, Bok Acquisitions, production, Operations, and Costs
Chapter 7 Marketing and Selling Books
Chapter 8 The Book Publishing Confronts the Twenty-First Century’s Challenges
Glossary
Appendix
Bibliography
Chapter 2 New Title Output, Book Categories and Prices, Economic Data, Sales, Returns, and the Channels of Distribution
Chapter 3 The Development of Modern Book Publishing Companies: History and Analysis
Chapter 4 Business Operations
Chapter 5 The Editorial Process
Chapter 6 Editors, Bok Acquisitions, production, Operations, and Costs
Chapter 7 Marketing and Selling Books
Chapter 8 The Book Publishing Confronts the Twenty-First Century’s Challenges
Glossary
Appendix
Bibliography
Notă biografică
Albert N. Greco is Professor of Marketing, Communications, and Media Management at Fordham University. Has published a variety of books in the publishing field such as The State of Scholarly Publishing: Challenges and Opportunities and Book Industry Trends. His research interests are in the book publishing industry, the scholarly journal industry, marketing and consumer behavior and market demand analysis.
Jim Milliot is co-editorial director of Publishers Weekly and vice president of PWxyz, the company that acquired PW from Reed in April 2010. Jim has been with PW for 19 years, starting as the business and news editor, topics he still covers today. Prior to joining PW, Jim was executive editor at Simba Information, a publisher of newsletters and market studies on various media segments, including trade and educational book publishing. Simba’s flagship publications were BP Report and Educational Marketer, for which Jim served as editor. Jim is a regular contributor to different industry publications, including Bowker’s Book Consumer Annual Review, and BISG’s Consumer Attitudes Towards E-Books report.
Robert M. Wharton is professor and past chairperson of the Management Systems Department at Fordham University’s Schools of Business Administration. He has authored numerous academic papers on Statistics and also the book publishing industry. He is coauthor of "The Culture and Commerce of Publishing in the 21st Century" published by Stanford University Press. He has served as a consultant for the American Association of Publishers and the Book Industry Study Group.
Jim Milliot is co-editorial director of Publishers Weekly and vice president of PWxyz, the company that acquired PW from Reed in April 2010. Jim has been with PW for 19 years, starting as the business and news editor, topics he still covers today. Prior to joining PW, Jim was executive editor at Simba Information, a publisher of newsletters and market studies on various media segments, including trade and educational book publishing. Simba’s flagship publications were BP Report and Educational Marketer, for which Jim served as editor. Jim is a regular contributor to different industry publications, including Bowker’s Book Consumer Annual Review, and BISG’s Consumer Attitudes Towards E-Books report.
Robert M. Wharton is professor and past chairperson of the Management Systems Department at Fordham University’s Schools of Business Administration. He has authored numerous academic papers on Statistics and also the book publishing industry. He is coauthor of "The Culture and Commerce of Publishing in the 21st Century" published by Stanford University Press. He has served as a consultant for the American Association of Publishers and the Book Industry Study Group.