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The Average is Always Wrong

Autor Ian Shepherd
en Limba Engleză Paperback – 22 sep 2020
Everywhere you look people are talking about data. Buzzwords abound - 'data science', 'machine learning', 'artificial intelligence'. But what does any of it really mean, and most importantly what does it mean for your business? Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion. The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better. Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data. Filled with practical examples and case studies, readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.
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Specificații

ISBN-13: 9780857198129
ISBN-10: 0857198122
Pagini: 236
Ilustrații: Illustrations, unspecified
Dimensiuni: 216 x 139 x 21 mm
Greutate: 0.3 kg
Editura: Harriman House Publishing

Notă biografică

Ian Shepherd

Descriere

The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better.